Founding Principles

NIW was built on the desire to provide high quality, sustainable business solutions to our clients and suppliers. We pride ourselves on the satisfaction of our clients as well as our suppliers. We are committed to delivering solutions that are designed to not only save clients money, but also weather volatile economic environments.

These are the principles NIW Companies operates by:

  • If we would not sell a product to the people we personally know and love, we will not sell it to anyone else.
  • Failure is when we have not met or achieved our clients’ objectives (as they define them).
  • If any party inherently loses in a transaction, NIW will not substantiate the deal.
  • Just because something is easy or profitable does not make it the right thing to do. NIW strives to go above and beyond what is easy to provide business solutions with integrity.
  • Anything sold by NIW will be supported until the loan is naturally retired.

Given these principles, NIW has steadily built a reputation for being one of the best financed insurance carriers in the US. NIW’s current persistency rate is over 99.63% which is higher than any other solution (financed or non-financed) currently sold in the life insurance market.